Good Morning, Priya

Tuesday, 18 August · Here's what needs your attention today.

Active Promotions

▲ +5 this monthAcross 14 cities

Projected Incremental Revenue

₹0.0 Cr

▲ +12%AI Forecast

Priority

Gross-to-Net Impact

₹0.0 Cr

leakage

19.3% of gross sales▼ 2.1% vs last quarter

₹2.7 Cr AI recovery opportunityacross 6 trade investments

Gross Margin Impact

+0.0%

Above targetvs. quarterly target

+₹6.4 Cr AI opportunity

Today's Executive Insight

Rasa Beverages is generating ₹61.8 Cr in incremental revenue from promotions, but ₹18.6 Cr is being absorbed by Gross-to-Net deductions. PromoIQ AI has identified ₹2.7 Cr in potential recovery opportunities across 6 active promotions — without materially reducing projected sales volumes.

Explore ₹2.7 Cr Opportunity

Gross-to-Net Performance

Gross vs Net revenue · shaded area = GtN leakage · ₹ Crore

Current GtN

19.3%

Target

17.5%

Opportunity

₹2.7 Cr

Gross RevenueNet RevenueGtN Leakage

Gross-to-Net Breakdown

Where ₹18.6 Cr of gross sales is going

Gross → Net

₹96.4 Cr → ₹77.8 Cr

Trade Promotions₹8.2 Cr

Consumer Promotions₹5.4 Cr

Retailer Discounts₹2.8 Cr

Rebates / Schemes₹1.4 Cr

Other Deductions₹0.8 Cr

Total GtN Leakage₹18.6 Cr · 19.3%

₹2.7 Cr recoverable identified by AI

Promotion Spend by Channel

Current quarter allocation

Total Spend₹18.6 Cr

Modern Trade42%

General Trade31%

Kirana19%

Quick Commerce8%

Regional Performance

Revenue growth vs. last quarter

Karnataka+14%

Maharashtra+10%

Telangana+9%

Tamil Nadu+3%

Delhi NCR−6%

West Bengal−8%

AI Alerts · Gross-to-Net

Live monitoring · 28 promotions

3 new

High Priority

Rasa Mango

Bangalore · Modern Trade

Promotion leakage is 9% above forecast. Current spend ₹38 L vs expected ₹35 L.

AI Recommendation · Reduce retailer discount from 20% → 15%.

Potential GtN recovery ₹3.0 L

Medium

Rasa Cola

Modern Trade

Trade scheme spending rose 14% this quarter while incremental volume grew only 3%.

AI Recommendation · Re-base the slab scheme and shift spend to high-elasticity accounts.

AI estimates ₹48 L GtN recoveryView Analysis

Opportunity

Rasa Lemon

Tier-2 Cities

Margin improvement identified by shifting from discount-led to extra-quantity promotion.

AI Recommendation · Switch to a 20% extra-quantity pack for the festive window.

Margin upside ₹72 LSimulate

Top Performing Promotions

Ranked by return on promotion spend


Rasa Mango	Bangalore	Modern Trade	4.9x	Excellent
Rasa Cola	Mumbai	Kirana	4.2x	Healthy
Rasa Lemon	Hyderabad	General Trade	3.8x	Good
Rasa Orange	Chennai	Modern Trade	2.9x	Average
Rasa Jeera Soda	Lucknow	Wholesale	2.3x	Needs Review