Scenario Simulator
Compare promotion strategies before you commit your trade investment.
Rasa Beverages · Rasa Mango 330ml · Bangalore
Loaded from AI Opportunity · Extend Rasa Lemon promotion
Scenario A: current strategy (2-week window) vs Scenario B: AI recommended (4-week window) · Rasa Lemon · Tier 2 Cities · General Trade · ₹68 Lakhs potential.
Product
Rasa Mango 330ml
Market
Bangalore + Hyderabad · Tier 1
Channels
Modern Trade + Quick Commerce
Accounts
Reliance Retail, DMart, Blinkit, Zepto
Promotion period
18 Aug – 31 Aug 2026
Baseline
4.8 Lakh bottles · ₹96 Lakhs · ₹38 Lakhs GM
2 cities · 1.1 Cr estimated market reach
Selected Markets View
2 cities · 1.1 Cr estimated market reach
Option A
15% OFF
Option B
Buy 2 Get 1 Free
Option C
Extra 200ml Free
Option A
15% OFF
Direct consumer discount
Projected volume
5.7 L
+18.8% incremental
ROI
3.1x
on ₹14 L spend
Best profit efficiency
Supply
Option B
Buy 2 Get 1 Free
Quantity-based promotion
Projected volume
6.2 L
+29.2% incremental
ROI
1.4x
on ₹26 L spend
Supply
Option C
Extra 200ml Free
Quantity-led value promotion
Projected volume
5.9 L
+22.9% incremental
ROI
2.0x
on ₹20 L spend
Supply
Supply Readiness
Can the current supply support this promotion? · Rasa Mango 330ml · 15% OFF
Current stock
6.4L bottles
Projected demand
5.7L bottles
Safety stock
0.5L bottles
Available for promotion
5.9L bottles
Where does your money go?
Highest sales volume does not mean highest profit — watch the green block, not the bar length.
15% OFF
Revenue ₹1.14 Cr · Promo ₹14L · COGS ₹56L · Gross Margin ₹44.0L
Buy 2 Get 1 Free
Revenue ₹1.24 Cr · Promo ₹26L · COGS ₹61L · Gross Margin ₹37.0L
Extra 200ml Free
Revenue ₹1.18 Cr · Promo ₹20L · COGS ₹58L · Gross Margin ₹40.0L
Volume vs Promotion Investment
Every extra rupee of investment buys fewer incremental bottles.
Higher volume does not necessarily mean higher profit.
Margin Impact by Scenario
15% OFF
+₹6.0 L
Buy 2 Get 1 Free
−₹1.0 L
Extra 200ml Free
+₹2.0 L
Cannibalization & Portfolio Impact
Will this promotion grow the category, or simply shift sales between Rasa products?
15% OFF
LOW CANNIBALIZATIONBuy 2 Get 1 Free
MEDIUM CANNIBALIZATIONAI Recommendation
Consider excluding Rasa Cola from the same promotion window.
6.8% of the projected Mango uplift is expected to come from customers who would otherwise purchase Rasa Cola.
Extra 200ml Free
LOW CANNIBALIZATIONBuy 2 Get 1 Free generates the highest Mango volume, but part of the uplift comes from Rasa Cola and Rasa Orange. Consider excluding these SKUs from the promotion window — reported growth otherwise overstates true category gain.
PromoIQ Recommendation
Choose 15% OFF
Buy 2 Get 1 Free generates 8.8% more volume than 15% OFF, but requires ₹12 Lakhs more promotion investment, produces ₹7.0 Lakhs less gross margin, creates medium cannibalization across the portfolio and runs tight against available stock in some markets.
Across Selected Markets, AI weighs volume, ROI, gross margin, cannibalization and supply readiness together — the highest volume option is not the best business decision when the extra volume is constrained by available stock.
Incremental profit
+₹6.0 L
Investment saved
₹12 L
Volume sacrificed
50,000 bottles
Margin improvement
+3.2 pts
AI confidence
96%
Decision Summary
Best volume
Buy 2 Get 1 Free
6.2L bottles
Best profit
15% OFF
₹44.0L gross margin
Best balance
15% OFF
3.1x ROI
Recommended action
Launch 15% OFF across Bangalore and Hyderabad Modern Trade + Quick Commerce.
Estimated incremental revenue
₹18 Lakhs
Estimated incremental gross margin
₹6.0 Lakhs
Estimated promotion investment
₹14 Lakhs