Promotion Calendar

24 Promotions in view • 5 Regions • 4 Sales Channels

Create Promotion

Active Promotions

Running across India · 68% of portfolio

Upcoming Promotions

Next 30 days · 9 awaiting approval

Cities Covered

Across 5 regions · 12 new this quarter

Projected Spend

₹0.0 Cr

Current quarter · 82% of budget

Promotion TypeConsumer PromotionTrade PromotionConsumer + Trade

Filters

Promotion Timeline

1 Aug → 31 Aug · 24 promotions · drag a bar to reschedule

Drag & drop enabled

Promotion

1 Aug5 Aug10 Aug15 Aug20 Aug25 Aug31 Aug

Rasa Mango

Bangalore · Modern Trade

Urban • Tier 1CONSUMER

CONSUMER20% OFF

Rasa Mango

Bangalore · Kirana

Urban • Tier 1TRADE

TRADERetailer Margin +4%

Rasa Lemon

Hyderabad · Modern Trade

Urban • Tier 1CONSUMER

CONSUMERExtra 200ml Free

Rasa Cola

Chennai · Quick Commerce

Urban • Tier 1CONSUMER

CONSUMER₹5 Instant Discount

Rasa Orange

Chennai · Wholesale

Urban • Tier 1TRADE

TRADETrade Margin +4%

Rasa Mango

Rural Karnataka · Kirana

Rural • Tier 3TRADE

TRADEFree Case Incentive

Rasa Cola

Mumbai · Modern Trade

Urban • Tier 1CONSUMER

CONSUMER15% OFF

Rasa Mango

Pune · Wholesale

Urban • Tier 1TRADE

TRADETrade Margin +4%

Rasa Jeera Soda

Ahmedabad · General Trade

Urban • Tier 2TRADE

TRADEFestival Promo

Rasa Cola

Mumbai · Kirana

Urban • Tier 1TRADE

TRADERetailer Margin +4%

Rasa Cola

Rural Maharashtra · General Trade

Rural • Tier 3CONSUMER

CONSUMER₹5 Off

Rasa Cola

Delhi NCR · Modern Trade

Urban • MetroCONSUMER

CONSUMERExtra Quantity

Rasa Lemon

Lucknow · General Trade

Urban • Tier 2TRADE

TRADERetail Cashback

Rasa Mango

Jaipur · Kirana

Urban • Tier 2CONSUMER

CONSUMER15% Discount

Rasa Jeera Soda

Delhi NCR · Quick Commerce

Urban • MetroBOTH

BOTH₹5 Off + Retailer Incentive

Rasa Orange

Rural Uttar Pradesh · Wholesale

Rural • Tier 3TRADE

TRADEExtra Case Incentive

Rasa Cola

Kolkata · Modern Trade

Urban • Tier 1CONSUMER

CONSUMER15% OFF

Rasa Mango

Bhubaneswar · Kirana

Urban • Tier 2TRADE

TRADETrade Margin +3%

Rasa Lemon

Kolkata · Quick Commerce

Urban • Tier 1CONSUMER

CONSUMER₹10 Cashback

Rasa Orange

Ranchi · General Trade

Urban • Tier 2TRADE

TRADEExtra Case Incentive

Rasa Lemon

Rural Odisha · Kirana

Rural • Tier 3BOTH

BOTHExtra 200ml + Retailer Incentive

Rasa Mango

Indore · Modern Trade

Urban • Tier 2CONSUMER

CONSUMER20% OFF

Rasa Cola

Bhopal · Kirana

Urban • Tier 2TRADE

TRADERetailer Incentive

Rasa Lemon

Nagpur · General Trade

Urban • Tier 2CONSUMER

CONSUMERExtra 200ml

Running Today

18 Promotions

Upcoming This Week

6 Promotions

Ending Soon

4 Promotions

Delayed

2 Promotions

Today's Promotion Mix

Live18

Consumer Promotions52%

Trade Promotions38%

Consumer + Trade10%

Channel Mix

Modern Trade32%

Kirana27%

General Trade21%

Quick Commerce12%

E-Commerce8%

Market Coverage

Urban

72%

Rural

28%

Tier Mix

Metro18%

Tier 134%

Tier 236%

Tier 312%

Regional Distribution

South India6

West India5

North India5

East India4

Central India3

AI Promotion Monitor

8 live signals · every insight has a next action

Promotion Spend

Mango promotion is spending 9% above projection.

₹15.2 L spent against a ₹13.9 L plan in Bangalore Modern Trade.

Review redemption pace before the final two weeks.

Margin Opportunity

Reducing Mango discount from 20% to 15% could save ₹12 Lakhs.

Volume uplift is statistically flat beyond a 15% discount.

Re-plan the offer at 15% OFF for Bangalore Modern Trade.

Optimize

Scenario Opportunity

Buy 2 Get 1 may generate 11% higher volume than 20% OFF.

Same investment envelope, different mechanic economics.

Compare both mechanics before committing spend.

Simulate

Price Opportunity

Rasa Cola could move from ₹20 to ₹22 with minimal volume loss.

Measured elasticity of -0.21 in General Trade.

Validate the price ladder before the next cycle.

View Analysis

Cannibalization

Mango promotion is reducing Rasa Orange sales by 7.1%.

₹8.6 L of estimated lost revenue in Mumbai Modern Trade.

Exclude the Orange SKU from the promotion basket.

Expiring Promotions

4 promotions end this week.

Decisions needed on extension, taper or close-out.

Review the ending-soon queue before Friday.

Strong Performer

Rasa Lemon promotion is outperforming forecast by 18%.

3.7 L bottles against a 3.1 L forecast at 5.2x ROI.

Consider extending the festive window.

Competitor Pressure

Competitor discounting has increased to 15% in Bangalore.

Up from 10% two weeks ago across Modern Trade.

Model a proportionate response before reacting on price.

Simulate Response

Active Promotions

24 campaigns across regions, city tiers, markets and channels


Monsoon Splash	Rasa Mango	South	BangaloreUrban • Tier 1	CONSUMER	Modern Trade	Reliance Smart	₹48 Lakhs	4.8x	Healthy	Priya Sharma
Kirana Margin Push	Rasa Mango	South	BangaloreUrban • Tier 1	TRADE	Kirana	Local Kirana	₹22 Lakhs	3.8x	Needs Review	Priya Sharma
Festival Refresh	Rasa Lemon	South	HyderabadUrban • Tier 1	CONSUMER	Modern Trade	DMart	₹31 Lakhs	3.9x	Running	Arjun Mehta
Cola Carnival	Rasa Cola	South	ChennaiUrban • Tier 1	CONSUMER	Quick Commerce	Blinkit	₹18 Lakhs	5.2x	Excellent	Rohit Nair
Summer Saver	Rasa Orange	South	ChennaiUrban • Tier 1	TRADE	Wholesale	Metro Cash & Carry	₹24 Lakhs	2.4x	Needs Review	Neha Rao
Rural Karnataka Drive	Rasa Mango	South	Rural KarnatakaRural • Tier 3	TRADE	Kirana	Distributor Network	₹12 Lakhs	4.1x	Running	Arjun Mehta
Mumbai Monsoon	Rasa Cola	West	MumbaiUrban • Tier 1	CONSUMER	Modern Trade	DMart	₹29 Lakhs	4.1x	Healthy	Rohit Nair
Trade Push Pune	Rasa Mango	West	PuneUrban • Tier 1	TRADE	Wholesale	Metro Cash & Carry	₹16 Lakhs	3.2x	Running	Rohit Nair
Garba Fizz	Rasa Jeera Soda	West	AhmedabadUrban • Tier 2	TRADE	General Trade	Local Kirana	₹21 Lakhs	2.9x	Delayed	Kavya Shah
Mumbai Kirana Boost	Rasa Cola	West	MumbaiUrban • Tier 1	TRADE	Kirana	Local Kirana	₹31 Lakhs	3.9x	Pending Approval	Rohit Nair
Rural Maharashtra Value	Rasa Cola	West	Rural MaharashtraRural • Tier 3	CONSUMER	General Trade	Village Retail	₹9 Lakhs	3.6x	Running	Kavya Shah
Capital Refresh	Rasa Cola	North	Delhi NCRUrban • Metro	CONSUMER	Modern Trade	Reliance Smart	₹34 Lakhs	2.6x	Needs Review	Aman Gupta
Nawabi Cashback	Rasa Lemon	North	LucknowUrban • Tier 2	TRADE	General Trade	Local Kirana	₹12 Lakhs	3.4x	Healthy	Aman Gupta
Pink City Mango	Rasa Mango	North	JaipurUrban • Tier 2	CONSUMER	Kirana	Local Kirana	₹15 Lakhs	3.7x	Ending Soon	Neha Rao
Delhi Quick Fizz	Rasa Jeera Soda	North	Delhi NCRUrban • Metro	BOTH	Quick Commerce	Zepto	₹26 Lakhs	4.3x	Pending Approval	Aman Gupta
Rural UP Reach	Rasa Orange	North	Rural Uttar PradeshRural • Tier 3	TRADE	Wholesale	Distributor Network	₹11 Lakhs	3.3x	Running	Neha Rao
Kolkata Refresh	Rasa Cola	East	KolkataUrban • Tier 1	CONSUMER	Modern Trade	Spencer's	₹27 Lakhs	4.2x	Pending Approval	Priya Sharma
Tier 2 Growth	Rasa Mango	East	BhubaneswarUrban • Tier 2	TRADE	Kirana	Local Kirana	₹15 Lakhs	3.7x	Pending Approval	Arjun Mehta
Kolkata Quick Cash	Rasa Lemon	East	KolkataUrban • Tier 1	CONSUMER	Quick Commerce	Blinkit	₹18 Lakhs	4.6x	Pending Approval	Priya Sharma
Ranchi Case Drive	Rasa Orange	East	RanchiUrban • Tier 2	TRADE	General Trade	Local Kirana	₹13 Lakhs	3.1x	Upcoming	Arjun Mehta
Rural Odisha Combo	Rasa Lemon	East	Rural OdishaRural • Tier 3	BOTH	Kirana	Village Retail	₹14 Lakhs	3.9x	Running	Kavya Shah
Indore Mango Fest	Rasa Mango	Central	IndoreUrban • Tier 2	CONSUMER	Modern Trade	DMart	₹19 Lakhs	4.0x	Healthy	Kavya Shah
Bhopal Retail Boost	Rasa Cola	Central	BhopalUrban • Tier 2	TRADE	Kirana	Local Kirana	₹14 Lakhs	3.5x	Pending Approval	Aman Gupta
Nagpur Value Pack	Rasa Lemon	Central	NagpurUrban • Tier 2	CONSUMER	General Trade	Local Kirana	₹12 Lakhs	3.8x	Upcoming	Neha Rao

AI Portfolio Insight

You currently have 28 live promotions across India. AI has identified 3 overlapping campaigns, 2 underperforming investments, and ₹2.7 Cr in potential incremental revenue by extending selected festive promotions and eliminating duplicate offers.