Gross-to-Net Simulator
Rasa Beverages · Rasa Mango 330ml PET · Bangalore · Modern Trade · 15% OFF
Product
Rasa Mango 330ml PET
Market
Bangalore
Channel
Modern Trade
Retailer
Reliance Retail
Period
18 Aug – 31 Aug 2026
Promotion
15% OFF
Promotion Budget
54% utilized · ₹229L remaining
Gross Revenue
₹0.00 Cr
Baseline before deductions
Net Revenue
₹0.00 Cr
67.8% realization
Contribution Margin
₹0.00 Cr
11.8% of gross revenue
Gross-to-Net Leakage
₹0.00 Cr
32.2% of gross revenue
₹176L annual opportunity vs. industry benchmark
↓ ₹46.6L vs current scenario
Gross-to-Net Waterfall
Where every ₹1 of gross revenue goes
Gross Revenue
₹12.40 Cr
Trade Discount
− ₹0.81 Cr6.5% of gross
Consumer Promotion Cost
− ₹0.74 Cr6.0% of gross
Logistics
− ₹0.62 Cr5.0% of gross
Channel Margin
− ₹1.39 Cr11.2% of gross
Other GTN Leakage
− ₹0.43 Cr3.5% of gross
Net Revenue
₹8.40 Cr
COGS
− ₹6.94 Cr56.0% of gross
Contribution Margin
₹1.46 Cr
Contribution Margin
₹1.46 Cr
Margin %
11.8%
Every ₹100 of Gross Revenue generates ₹11.81 of contribution.
Where Are We Losing Value?
Share of total gross-to-net leakage by cost bucket
Channel Margin
₹1.39 Cr31%
Trade Discount
₹0.81 Cr18%
Consumer Promotion
₹0.74 Cr17%
Logistics
₹0.62 Cr14%
COGS wastage
₹0.50 Cr11%
Other (returns, claims)
₹0.43 Cr10%
Largest controllable leakage
Channel Margin · ₹1.39 Cr
Commercial Inputs
Change an input to simulate the P&L impact.
Trade Discount
7%0% – 20% of gross revenue
Impact on Net Revenue −₹0.81 Cr
Consumer Promotion
AI Recommended 15%15%Promotion cost ₹74 Lakhs
6.0% of gross
Logistics Cost
5.0%Cost ₹62 Lakhs
2% – 10% of gross
Cost of Goods Sold
₹6.94 Cr56% of gross revenue
Channel Margin
12%Applied after trade discount
Other GTN Leakage
₹43 LReturns · Claims · Damages · Scheme adjustments
Live P&L Impact
P&L Detail
Current scenario vs your live simulation
| Gross Revenue | ₹12.40 Cr | ₹12.40 Cr | — |
| Trade Discount | ₹1.49 Cr | ₹0.81 Cr | +₹68L |
| Consumer Promotion | ₹0.99 Cr | ₹0.74 Cr | +₹25L |
| Logistics | ₹0.62 Cr | ₹0.62 Cr | — |
| Channel Margin | ₹0.87 Cr | ₹1.39 Cr | −₹52L |
| Other GTN Leakage | ₹0.12 Cr | ₹0.43 Cr | −₹31L |
| Net Revenue | ₹8.31 Cr | ₹8.40 Cr | +₹10L |
| COGS | ₹6.94 Cr | ₹6.94 Cr | — |
| Contribution Margin | ₹1.37 Cr | ₹1.46 Cr | +₹10L |
| Contribution Margin % | 11.0% | 11.8% | +0.8 pts |
AI Gross-to-Net Opportunity
PromoIQ identified 3 opportunities to improve contribution.
Budget-aware recommendation
Your current plan uses 54% of the ₹5.00 Cr quarterly promotion budget. PromoIQ recommends reducing trade discount from 10% to 8% and consumer promotion from 20% to 15%, improving contribution margin by ₹49L without increasing total promotion spend.
Reduce Trade Discount
Contribution improvement
+₹24.8 Lakhs
Optimize Consumer Promotion
Contribution improvement
+₹42 Lakhs
Expected volume impact −5%
Reduce Logistics Leakage
Contribution improvement
+₹7.4 Lakhs
Route consolidation across Bangalore MT
AI Executive Insight
Rasa Mango currently converts ₹100 of gross revenue into approximately ₹11.81 of contribution under the current commercial structure. Gross-to-net leakage is 32%, 14 pts above the 18% industry benchmark, representing an estimated ₹176L annual opportunity. The current promotion plan uses 54% of the ₹5.00 Cr quarterly budget, leaving ₹229L unallocated.
By reducing trade discount from 10% to 8% and optimizing consumer promotion from 20% to 15%, PromoIQ projects approximately ₹49 Lakhs improvement in contribution margin without increasing the current promotion budget.
₹49 Lakhs
Potential Contribution Improvement
+4.0 pts
Contribution Margin Improvement