Scenario Simulator

Compare promotion strategies before you commit your trade investment.

Rasa Beverages · Rasa Mango 330ml · Bangalore

Loaded from AI Planner · Monsoon Mango Boost

Rasa Mango 330ml · Bangalore + Hyderabad · Tier 1 + Tier 2 · Modern Trade + Quick Commerce · Reliance Retail, DMart, Blinkit, Zepto · 18 Aug – 31 Aug 2026 · baseline 4.8 Lakh bottles. Scenario A: AI recommended 15% OFF · Scenario B: current plan 20% OFF · Scenario C: Buy 2 Get 1 Free.

Product

Rasa Mango 330ml

Market

Bangalore + Hyderabad · Tier 1

Channels

Modern Trade + Quick Commerce

Accounts

Reliance Retail, DMart, Blinkit, Zepto

Promotion period

18 Aug – 31 Aug 2026

Baseline

4.8 Lakh bottles · ₹96 Lakhs · ₹38 Lakhs GM

View

2 cities · 1.1 Cr estimated market reach

Selected Markets View

2 cities · 1.1 Cr estimated market reach

Option A

15% OFF

Option B

Buy 2 Get 1 Free

Option C

Extra 200ml Free

Option D

20% OFF

AI Recommended

Option A

15% OFF

Direct consumer discount

Best Profit
Highest ROI

Projected volume

5.7 L

+18.8% incremental

ROI

3.1x

on ₹14 L spend

Gross Revenue₹1.14 Cr
Promotion Cost₹14.0 L
Net Revenue₹100.0 L
Gross Margin₹44.0 L
Margin Impact+₹6.0 L

Best profit efficiency

Supply

5.7L demand / 5.9L available
AI Confidence96%

Option B

Buy 2 Get 1 Free

Quantity-based promotion

Best Volume
Highest Volume

Projected volume

6.2 L

+29.2% incremental

ROI

1.4x

on ₹26 L spend

Gross Revenue₹1.24 Cr
Promotion Cost₹26.0 L
Net Revenue₹98.0 L
Gross Margin₹37.0 L
Margin Impact−₹1.0 L

Supply

6.2L demand / 5.9L available
AI Confidence89%

Option C

Extra 200ml Free

Quantity-led value promotion

Best Balance
Strong consumer appeal

Projected volume

5.9 L

+22.9% incremental

ROI

2.0x

on ₹20 L spend

Gross Revenue₹1.18 Cr
Promotion Cost₹20.0 L
Net Revenue₹98.0 L
Gross Margin₹40.0 L
Margin Impact+₹2.0 L

Supply

5.9L demand / 5.9L available
AI Confidence91%

Option D

20% OFF

Current plan

Aggressive Share
Share defence

Projected volume

6.4 L

+32.1% incremental

ROI

0.9x

on ₹31 L spend

Gross Revenue₹1.21 Cr
Promotion Cost₹31.0 L
Net Revenue₹90.0 L
Gross Margin₹27.0 L
Margin Impact−₹9.8 L

Supply

6.4L demand / 5.9L available
AI Confidence82%

Supply Readiness

Can the current supply support this promotion? · Rasa Mango 330ml · 15% OFF

Supply Supported

Current stock

6.4L bottles

Projected demand

5.7L bottles

Safety stock

0.5L bottles

Available for promotion

5.9L bottles

Current stock supports the projected 5.7L bottle demand for this promotion window.
Lead time · 3 weeks
Production capacity · 8L bottles / week

Where does your money go?

Highest sales volume does not mean highest profit — watch the green block, not the bar length.

15% OFF

Revenue ₹1.14 Cr · Promo ₹14L · COGS ₹56L · Gross Margin ₹44.0L

₹14L
₹56L
₹44L

Buy 2 Get 1 Free

Revenue ₹1.24 Cr · Promo ₹26L · COGS ₹61L · Gross Margin ₹37.0L

₹26L
₹61L
₹37L

Extra 200ml Free

Revenue ₹1.18 Cr · Promo ₹20L · COGS ₹58L · Gross Margin ₹40.0L

₹20L
₹58L
₹40L

20% OFF

Revenue ₹1.21 Cr · Promo ₹31L · COGS ₹63L · Gross Margin ₹27.0L

₹31L
₹63L
₹27L
Promotion Cost COGS Gross Margin

Volume vs Promotion Investment

Every extra rupee of investment buys fewer incremental bottles.

Optimal efficiency zone15% OFF15% OFF Investment: ₹14L Incremental Volume: +90 bottles ROI: 3.1xBuy 2 Get 1 FreeBuy 2 Get 1 Free Investment: ₹26L Incremental Volume: +140 bottles ROI: 1.4xExtra 200ml FreeExtra 200ml Free Investment: ₹20L Incremental Volume: +110 bottles ROI: 2.0x20% OFF20% OFF Investment: ₹31L Incremental Volume: +156 bottles ROI: 0.9xPromotion investment (₹ Lakhs)Incremental volume (000s bottles)
15% OFF — investment ₹14L · incremental volume +90 bottles · ROI 3.1x

Higher volume does not necessarily mean higher profit.

Margin Impact by Scenario

15% OFF

+₹6.0 L

Buy 2 Get 1 Free

−₹1.0 L

Extra 200ml Free

+₹2.0 L

20% OFF

−₹9.8 L

Cannibalization & Portfolio Impact

Will this promotion grow the category, or simply shift sales between Rasa products?

15% OFF

LOW CANNIBALIZATION
Rasa Mango+18.8%
Rasa Cola−2.1%
Rasa Orange−0.8%
Net portfolio impact+15.9%

Buy 2 Get 1 Free

MEDIUM CANNIBALIZATION
Rasa Mango+29.2%
Rasa Cola−6.8%
Rasa Orange−4.2%
Net portfolio impact+18.2%

Extra 200ml Free

LOW CANNIBALIZATION
Rasa Mango+22.9%
Rasa Cola−2.7%
Rasa Orange−1.4%
Net portfolio impact+18.8%

20% OFF

MEDIUM CANNIBALIZATION
Rasa Mango+32.1%
Rasa Cola−7.2%
Rasa Orange−3.5%

AI Recommendation

Consider excluding Rasa Cola from the same promotion window.

7.2% of the projected Mango uplift is expected to come from customers who would otherwise purchase Rasa Cola.

Net portfolio impact+21.4%

20% OFF generates the highest Mango volume, but part of the uplift comes from Rasa Cola and Rasa Orange. Consider excluding these SKUs from the promotion window — reported growth otherwise overstates true category gain.

PromoIQ Recommendation

Choose 15% OFF

20% OFF generates 12.3% more volume than 15% OFF, but requires ₹17 Lakhs more promotion investment, produces ₹17.0 Lakhs less gross margin, creates medium cannibalization across the portfolio and exceeds available stock in some markets.

Across Selected Markets, AI weighs volume, ROI, gross margin, cannibalization and supply readiness together — the highest volume option is not the best business decision when the extra volume is constrained by available stock.

Incremental profit

+₹6.0 L

Investment saved

₹17 L

Volume sacrificed

70,000 bottles

Margin improvement

+3.2 pts

AI confidence

96%

Decision Summary

Best volume

20% OFF

6.4L bottles

Best profit

15% OFF

₹44.0L gross margin

Best balance

15% OFF

3.1x ROI

Recommended action

Launch 15% OFF across Bangalore and Hyderabad Modern Trade + Quick Commerce.

Estimated incremental revenue

₹18 Lakhs

Estimated incremental gross margin

₹6.0 Lakhs

Estimated promotion investment

₹14 Lakhs