Uplift is the AI platform built for CPG and beverage companies to plan, simulate, and optimise every trade and consumer promotion — before a single rupee is committed.
Built for Indian CPG. Works with your existing ERP and data lake.
₹2.6 Cr
avg. gross-to-net leakage per quarter
3–5 days
to evaluate a single promotion manually
₹2 / bottle
left on the table when underpriced
96%
AI confidence on optimal promotion strategy
Most CPG companies run dozens of promotions simultaneously — across channels, regions, and retailers — with no real-time view of whether any of them are actually profitable.
The largest single controllable cost in your gross-to-net. Most companies have no mechanism to simulate or reduce it before the promotion is approved.
Brand managers spend days buried in Excel, pulling data from five different sources, before making a gut call. By then, the Diwali window is closing.
When you run a Mango drink promotion in Bangalore Modern Trade, it quietly pulls sales away from your own Cola. Nobody catches this until the quarter closes.
The name comes from trade promotion itself — uplift is the incremental sales a promotion generates above baseline. That is exactly what we help you maximise.
Uplift analyses 18+ months of historical data, competitor pricing, and seasonality to recommend the optimal discount level — with a confidence score and full reasoning.
See the complete financial picture — trade discount, consumer promo cost, logistics, COGS, contribution margin — before a single rupee is committed.
Uplift tells you if you are underpriced at the SKU level and exactly how much revenue you are leaving on the table every day without needing a promotion at all.
Know which of your own products a new promotion will pull sales away from — and by how much — before you approve it.
What used to take 3–5 days of spreadsheet analysis now takes your brand manager less than an hour. With a confidence score they can take to leadership.
AI Recommendation
15% OFF — 96% Confidence₹8.2 Cr
Incremental Revenue
+3.6%
Net Margin
4.8x
ROI
Price Elasticity Insight
"You are currently underpriced by ₹2 per bottle. Volume remains stable at ₹12."
Gross-to-Net Leakage
Largest controllable leakage:
AI suggests: Reduce from 12% → 10% · Saves ₹24.8L · 94% confidence
Every module maps to a decision your brand manager makes — from planning a new promotion to reviewing why the last one lost money.
Module 01
Live overview of all promotions, AI alerts, regional performance, and the AI Opportunity Feed.
Module 02
Gantt-style timeline across regions and retailers, with AI conflict detection built in.
Module 03
Guided planning flow — product, objective, geography, channel, occasion — with AI strategy generation.
Module 04
Side-by-side comparison of up to three promotion options with full financial outcomes for each.
Module 05
Interactive waterfall from Gross Revenue to Contribution Margin. Live sliders, real-time P&L.
Module 06
Identify your true price ceiling per SKU. Quantify the revenue you are leaving on the table today.
Module 07
Post-promotion ROI review, cannibalization retrospective, and year-on-year benchmarking.
Module 08
Proactive alerts on seasonal demand, competitor pricing signals, and margin improvement opportunities.
Module 09
Natural language AI assistant. Ask anything about your portfolio and get a data-backed answer instantly.
Off-the-shelf platforms are built for Western markets. They do not understand Kirana, Quick Commerce, rural-urban splits, or the Indian promotional calendar.
Reliance Smart, DMart, Blinkit, Zepto, Kirana, General Trade. Tier 1 through rural. Diwali, Ganesh Chaturthi, Onam, IPL. Every channel and occasion your team actually manages.
Uplift connects to your existing ERP, CRM, and data lake. No data migration, no system replacement. Running on your data within weeks, not years.
Built by Quantana — an ISO-certified, design-first organisation. Every screen is built for the brand manager who logs in every morning, not for a quarterly dashboard review.
Global TPO platforms cost ₹5–15 Crore in Year 1 before a single brand manager logs in. Uplift delivers the same intelligence — customised to your business — at a fraction of that.
Request a walkthrough of the Uplift platform with your own product and region data.
Explore Demo